A professional SEO Colorado Springs company that is experienced in blogging knows that not all companies require the same solution. For instance, a high-end women's clothing store might require regular fashion news updates at least once a day while a corporate blog might only require once a week.
In any case, the quality of blog entries usually matters more so than the quantity of them. Therefore, some companies might prefer to either provide short press release-style content or fewer long posts. However, the blogs that seem to perform the best in 2016 or later are ones that have video on them. After all, the trend for viewing video is rising and will continue to rise.
Even if video content is preferred especially for mobile traffic, most blogs and sites still publish text content. These written posts often come in handy during times when an Internet user here does not have much data on their devices. Having text posts along with visual content will also make your content available to all kinds of persons including those who are sight or hearing impaired.
Careful monitoring of past posts also provides an active gauge of what visiting audiences want to view. Concerning this, it is not uncommon that companies rewrite and repost old blog posts. Besides, it does sometimes interest readers to receive updates on a revisited topic.
When reposting old content, a common practice is to convert older text posts into visual slide shows. This is one of the fastest ways to produce new content especially when using slide show templates. In doing so, it helps businesses take advantage of fresh information on topics people want to see.
As far as number of blog entries to publish per week, consistency usually seems to provide the best results. When companies post at similar times of the day and on the same days every week, it builds a following of expectant viewers. This increases audience engagement and also is likely to increase responses to any call to action placed on a blog. Today, blogs are probably one of the most effective forms of online marketing. They usually work even better in conjunction with regular posts sent to social media pages.